MOBILE STORE
AGARWAL CORPORATION
Saurabh Agarwal
May,2009
SECTION 1: THE BUSINESS PROFILE
Executive Summary
I want to open a store which will provide services to mobile, laptop , i-pod users. Store will give consumers different services from technical assistance in case of problems in their gadgets, lending them new appliances on rent as a replacement till their appliance gets repaired, free home delivery service and giving free downloads and services which they avail them by giving price in the market.
Business
Currently electronic gadgets such as Mobiles, Laptops, MP3 players, I pods are becoming life of every consumer but when they give problems than they have to go to the customer care centre to fix it and they have to work without their gadgets till it gets fixed up and even it is hard for the people to take out time out of their hectic schedules to go Customer Care Centre
So after seeing this I am having business idea which will definitely help customers and also me to establish my name in market. My idea is as follows:-
If a person is having problem with his gadget he can call us than within an two hours our technician will be at its place
If gadget is having small problem he will fix it at the same time if it is having big fault and needs to be taken at care centre than our technician can offer a service in which he will offer a similar range of gadget to the person at the same time on rent till his gadget gets repaired. And rent will be taken on this basis and other repairing charges will be taken according to the bills I have done lot of Market Research on this and I got that there is no service provider in the market.
Range Day
1 2 3 4 5 6 7 8 9 10 10+
Mobile
4000 40 36 32 28 24 20 16 12 8 4 Free
10000 70 63 56 49 42 35 28 21 14 7 Free
15000 100 90 80 70 60 50 40 30 20 10 Free
Laptop
20000 200 180 160 140 120 100 80 60 40 20 Free
25000 250 225 200 175 150 125 100 75 50 25 Free
Ipod
2500 25 20 15 10 5 Free
5000 50 40 30 20 10 Free
7500 70 60 50 40 30 20 10 Free
Targeted Market and Customers
Today everyone is using electronic gadgets so for our main consumers will be younsters who use to use lot of electronuc gadgets and they suffer most when they gives problems and also mainly businessmans because it baecome hard for them to llive without their electronuc gadgets mainly Mobile and Laptops which contains lot of importanat data.
Growth Trends in this Business
As given by different telecom companies that their consumers are increasing day by day similarly as when their consumers increase our retail store customer will also increase No one can document from trade sources the anticipated rate of growth of your industry? If electronic gadgets industry will fall in future, we will need to give a logical explanation as to the trend and potential of our intended market.
I don’t think so gadgets industry will fall in future it will rise in future as well as consumers will increase with great pace and it will definitely increase our share in market.
Pricing Power
I will initially enjoy pricing power in marketing .Discount chains and schemes will be next step in price. In order to achieve large share in market lower costs.
As my store is coming with something new in the market so definately I will get the benefit of intiator but it is also true that in starting it marketing will cost much because customers must know and get what service we are providing but to achieve something we have to give something extra.
My ultimate goal is to build a brand so unique and promote it so effectively that consumers will be willing to pay a premium. My long term objective is to build a market that is not entirely based on price.
SECTION 2: THE VISION AND THE PEOPLE
I have had a long-term plan to be in business for myself and to utilize the specialized business knowledge I have gained from my past experience . The business relationships I have developed include Vendors,manufacturers and service providers. They will help me in different ways
Mobile handsets customer care centre will suggest consumers for us as we will have joint venture with them.
Same with Laptop service centres and Ipods as they will get more customers through us.
Local Manufactures will give us gadgets at more low price.
The reasons that I feel my plans are realistic because today without mobile or laptops its becomes hard for aperson to live and when their gadgets get stuck than it hurts their work and our service will help them very much and will make their easy and quickly. I am the right person to pursue this opportunity because I am having experience in this field and good exposure of the market
There are special market conditions that are favorable to my getting started at this time.
is that no person wants to live without their gadgets and if they start giving problems have less time to go out and fix it and till their gadgets gets fixed live without their gadgets.
THE PEOPLE
Work Experience Related to my intended Business
My work experience has been as follows:
2003-2009 Worked as a Software developer in MNC and having good knowledge about new products and new technologies present in the market
I have included a list of work references and character references as Exhibit A
I have personal contacts in New York and London who are ready to assist in the technology and services. Two Tier 1 companies have encouraged me to make presentations to them.
Personal Background and Education Credentials
EDUCATION CREDENTIALS:
My education includes: First Grade school, graduation from Army School with high grades
My higher education includes a BE degree earned in Computer Science at CCS university in 2002.
In Army School I participated in the following activities (student council, student body officer, sorority/fraternity, clubs, etc.) I have also taken the following courses and seminars: My Own Business Internet Course, Young Entrepreneurs and emerging Business and innovative Business Ideas.
My hobbies are: using and developing new technologies and gadgets
My ongoing education includes subscriptions to the following professional journals: Wall Street Journal, WatBlog, etc.
I belong to the following professional and service organizations: Watblog, techblue Rotary Club, etc.
SECTION 3: COMMUNICATIONS
Computer and Communications Tools
I plan to take advantage of all the computer and communications tools presently available to establish myself in this field. Following are the tentative specifications and budget for this equipment.
Resource Requirements:
Communications
For Communication I will use different tools and techniques to bring awareness among consumers about the services will be provided by us and its budget will be
Communication Budget
Website Development 5000
Consumer to Consumer
Advertising Agency
15000*12=180000
Total 180000
Seminars 10000
Advertisement
Newspaper 15000
Pamphlets 5000
Total 20000
Total 210000
Telephones
In the starting we will take two telephone connections with internet connectivity and also mobile connections and its budget will be
Telephone Budget
LandLine Connection 12000*2
(with Internet Connectivity) 24000
Mobile Connection
2 Connection 500*2=1000
1000*12=12000
Total 12000
Total 36000
SECTION 4: ORGANIZATION AND INSURANCE
Business Organization
I plan to form a corporation for my business. It is my intention to grow my store into a large service provider with international relationships. The initial costs of operating as a corporation will be a necessary business expense. Also, since a properly to run corporation will afford me some limits of liability, I feel this is the right form of business for me and for my business idea. I intend to depend on my attorney to handle all aspects for setting up the corporation and maintaining proper corporate records.
Professional Consultants
I feel it is important that my team of professional advisors be in place before I start in business. Here is a list of those professionals that will be help me in setting up my business and to take it on top of the world :
Accountant: Mr. Nitesh Goel
Insurance Agent: Mr. Mohan Lal
Banker: Mr. Pradeep Garg
E-Commerce Consultant: Mrs.Akansha Agarwal
Director Mr. Shobhit Agarwal
General Manager Mr Sanjay Agarwal
Lawyer Ms. Ankita Agarwal
Licenses
My Mobile Store will require the following licenses. I will need to research the requirements for my own location and circumstances:
1. City Hall: This could include the business license department, Trade License, planning department, Sales Tax, building department, health department, Fire Department etc.
2. Mr. Nitesh Goel, my accountant will give me advice on Indian govt, state and local reporting and licensing requirements.
3. My lawyer, Ankita Agarwal, will provide me with a checklist.
Insurance
I plan to use the services of Mr..Mohan Lal, my insurance agent. My insurance policies and limits of coverage are as follows:
Mr. Mohan Lal will provide me with a tabulation of all insurance policies and limits of liability.
SECTION 5: PREMISES
Location Criteria
During my start-up phase I plan to operate my business from a rented shop which will be located at the centre of the city. Once my business is established, my initial office requirement will be approximately 1,000 square feet with two private offices and a secretarial area. My office criteria will include:
1. Convenience for my consumers.
2. A short-term lease of 1 - 2 years with two 1 year options.
3. Office layout including tenant improvements provided by the landlord.
4. Lawyer review of the lease.
The use of this location criteria will gain me experience in handling much larger leases for space in the relatively near future. Future growth plans include expansion of my business and joint ventures with new customer care centre of different companies.
SECTION 6: ACCOUNTING AND CASH FLOW
Accounting
My knowledge of accounting is at average at the initial stage and in future I will definitely work on it.
My accountant: I plan to work with Mr..Nitesh Goel.
Accounting and payroll software programs: I will be using Tally 9.2 and Accounting software for maintaining payroll and accounts .
Method of accounting: I will use the accrual method of accounting since this is generally required by the internal revenue service for business dealing with service providing.
Business records: I will keep Mobile store accounts and records separate from my personal records.
Tax issues: My accountant, Mr. Nitesh Goel, will help me set up records for payments of trading tax estimated income tax payments, payroll taxes and state withholding and sales taxes. My PAN number is: ______________. My License identification number is: ____________.
Internal controls: Mr. Nitesh Goel will also help me set appropriate controls for handling funds in my business including inventory policy and controls. Purchasing, capital acquisitions and accounting principles.
Quarterly returns: Taxes will be paid in the appropriate time frames. Mr. Nitesh Goel will help me set up resale permit records for reporting to my state franchise tax board.
Bank account reconciliation: Bank accounts and statements will be reconciled on a monthly basis.
Balance sheet:Included is a schedule of equipment and fixtures needed that will appear on my balance sheet.Itis present at the end of blog
Cash Flow Planning
Attached is an exhibit of my one-year cash flow analysis including estimated sales, all costs and capital requirements. I have included a checklist of all expense items for input into my cash flow projections.
Internal Controls
My accountant, Nitesh Goel, is experienced in my type of business which includes service providing and customer care. He will help me set up a system of internal controls to make sure that Mobile Store will receive all of its income without any of it being siphoned off by waste, fraud, dishonest employees or carelessness.
This will include an inventory policy including who can sign for services and who controls the release of services every door. Included in the internal control policy will be the requirement that the only person authorized to sign purchase orders, Debit vouchers, Cash vouchers, make capital acquisitions and sign checks will be myself personally.
SECTION 7: FINANCING
Financing Strategy
My requirements for start-up capital are as follows:
Attached is a list of expenses for which I will require either start-up capital or financing. These items include buying products, getting a computer, equipments and fixtures, tooling, travel expenses and start-up overhead expenses. These expenses are included in my monthly cash flow projection to indicate the ongoing requirements for cash.
My sources of cash for starting my business are as follows. I have provided a spreadsheet showing all of the sources of start-up equity capital.
My sources of financing for starting my business are indicated in the following spreadsheet. While I will be partially depending on banks for financing, mortgage financing, etc. My referrals include the following helpful contacts to lending institutions: my accountant, the Small Business Administration, friends, relatives, etc.
I am prepared to make presentations to potential lenders. My presentation kit includes this business plan, my personal financial statement, my business statement and personal tax returns. I will be prepared to be specific in my needs for financing, the payback program and my sources of repayment. I will furnish potential lenders a cash flow projection showing sources of repayments and I will be conservative in my forecasts.
SECTION 8: E-COMMERCE
E-Commerce Plans
A website focusing on consumer-to-consumer E-commerce will be an important tool in my overall marketing program. I plan to build and install the www.mobilestore.com website, which I have already registered. This will permit my service store customers to have access to my services and to order and registering query via this website. I plan to hire Akansha Agarwal of E-Commerce Consulting Company to design, install and maintain this site.
The features of the www.mobilestore.com site will include:
It will be easy to use with good navigational features and prompt loading.
The site will provide useful content including detailed information about all my services in my Mobile Store.
Requesting procedures on a C to C basis will be designed and implemented.
I intend to use the site to generate client feedback to help improve every aspect of my service, operation and business procedures.
E-Commerce Budgeting
The budget for design, implementation and start-up of the E-Commerce site will be 5000. This is based on a firm contract with Akansha Agarwal of Akansha Agarwal Consulting Company.
E-Commerce Competition
The use of consumer to consumer e-commerce has become standard in my sector and is an important marketing tool. It is my intention to maintain a website that will project the image of a fresh and dynamic resource to my customers. I plan to keep abreast of the website developments of my competitors and to constantly improve my site.
SECTION 9: ACQUISITIONS
Due Diligence Procedures for Acquisitions
I may have opportunities to acquire businesses in the future. In order to position myself to investigate acquisitions intelligently.
I will use a team of experts to give specific advice on the various components of the acquisition:
Attorney
Accountant
Banker
Technicians
Other business owners
The following information will be required:
1. Sellers records and verification of revenues
2. Current financial statements
3. Cash deposit records
4. Supplier bills
Valuation analysis will include:
Basis for valuation: appraisals, etc.
Method of purchase: stock, assets, etc.
Evaluation of predictable future earnings
Status of seller’s motivation to sell
Evaluation of leases and contracts
Quality of improvements.
Quality and size of inventory.
Condition of receivables
Status of payables
Status of verified order backlog
Evaluation of customer relationships and goodwill
Evaluate government approvals and licenses
SECTION 10: MARKETING
Marketing Plan
I plan to focus all initial marketing efforts on establishing a store. I will recruit advertisement agency who will be responsible for the marketing of the MOBILE STORE. My Mobile Store will be presented as a package including services in which we will tie up with different service providers of different companies. Initially my price structure will be based on a maximum markup of 80% in order to provide a strong price incentive. I will be depending on the combination of fresh styling, quality and price to break into this market.
Advertising and Promotion Plans
Short Range Plan (6 to 12 months): Initially my advertising and promotion will be done by advertising agency. My customer's requires understanding the services that will be provided by our store and the advertising agency will be doing it through customer to customer communication. It will be my plan to use advertising agency to promote us.
Mid Range Plan (12 – 36 months): To establish brand recognition at the retail level, I plan to budget 10% of my sales to do advertising and attracting customers. I will solicit presentations from local advertising agencies.
Long Range Plan: I plan to aggressively build brand recognition and loyalty by budgeting 5% of sales which will be allocated between space advertising in trade journals, appropriate consumer magazines and also through blogs.
Purchasing and Inventory Control
Purchasing and inventory Budget is presented through this table
An inventory control system will be maintained.
All merchandise received will be counted and inspected.
We will pay our contractors on time and be loyal to them.
We will ask for and take term discounts.
Purchase Orders will include:
Price and terms
Price protection
Always in writing
Complete specifications
Delivery deadlines
All promises will be verified in writing
Any changes or extras must have prior approval in writing
Internal controls will be in place for transportation
Training Policies
Initially I will give contract to an advertising agency to give minimum 2000 customers in a year. As my business expands, I will hire sales associates who can gain the confidence of customers who want to deal with technicians’ that are knowledgeable and helpful. To achieve these qualities I will look for the following characteristics in marketing employees. People who:
• Like what they do
• Are quick learners
• Project a pleasant and positive image
• Like people and relate well to them
• Are helpful to customers and follow associates
• Are ambitious and seek to grow in responsibilities
I will follow a checklist in hiring marketing associates:
• Have a hiring policy in place including written salary structure, commission
compensation and perks.
• Create job descriptions for everyone.
• Conduct ongoing marketing meetings.
• Have written policies and procedures on handling customer complaints.
• Maintain clear guidelines for pricing policies and handling customer’s inquiries.
How I Plan to Take Advantage of Market
As my business is new in the market so at the starting phase I will not be having competitors so to remain on top of the market and become emperor .I will give different schemes and recruit good knowledge persons who will help the customers as much as possible and also in the starting phase my business and I will concentrate more on customer creation rather than profit that my business can get in future very easily.
Also, my end-user profile is for families and corporate's who have more emphasize on using new gadgets and also love their gadgets very much and I believe I can gain a foothold in this market. I plan to capitalize on this new market.
SECTION 11: GROWTH PROGRAM
Expansion
Once my business has been established I plan to implement the following growth strategy. I anticipate it will take approximately 24 months to gain sufficient experience and level of profits before any expansion plans are implemented.
My growth strategy will be guided by the following:
I will not set an inflexible timetable for expansion but will wait until a sound basis of experience, earnings and cash flow is achieved.
Accounting and cash flow controls will be in place with profit and loss statements prepared for individual expansion units on monthly basis.
Internal controls for both accounting, money handling and inventory will be in place.
My attorney will review all documentation regarding expansion. This will include leases, employment and incentive agreements, licensing and franchise agreements, important commitments with service providers and customer care centers and customers, etc.
It is my intention that expansion plans will not change my policy of taking adequate time for my business
Hiring and training policies will be in place.
My intention is to delegate authority and responsibility to expansion management personnel with the following conditions in place:
Managers will be motivated by a customer relationship plan and profit incentive plan which will be tied to manager’s individual success. My plan will be in writing, simply stated and call for frequent periods of accountability.
I intend to maintain an ongoing study of new competitors . Their successes and failures will help me form guidelines on what to do and not to do.
Handling Major Problems
My policy in handling problems will be to identify and acknowledge problems promptly and honestly. I plan to put the following policies into effect promptly if and when the following adverse scenarios emerge during my growth program:
The risk of running out of cash: I plan to maintain very frequent monthly cash flow projections. Forecasts for income, expenses and unanticipated contingencies will be stated conservatively. Any periods of cash deficits will be remedied promptly by cutting costs to maintain a positive cash flow and profitability.
A drop in sales or insufficient sales:
1. I will be prepared to take prompt remedial steps by cutting costs.
2. I will improve every aspect of service value, performance and image
3. I will seek out new ways to expand sales by giving schemes at different festival occasions’.
4. I plan to stick with this specialized business
Business recessions: I am prepared to promptly cut costs to maintain liquidity. I will also be on the lookout for good business opportunities during periods of adversity.
Expenditure
INVENTORY
Mobile Phones
Mid Range Mobile Set 4000
4000*5=20000
Average Range Mobile Set 10000
1000*5=50000
High Range Mobile Set 15000
15000*2=30000
Total 100000
Laptops
Low Range 20000
20000*2=40000
Mid range 25000
25000*2=50000
Total 90000
Ipods & MP3 & O2
Low Range 2500
2500*4=10000
Mid range 5000
5000*3=15000
High Range 7500
7500*2=15000
Total 40000
Total 230000
Employees Salary
Mobile Technician 7000
7000*12=84000
Laptop Technician & Ipod Tec 7000
7000*12=84000
Total 168000
Travelling and Mobile Allowance 1500
1500*12*2=36000
Festival & Bonus allowance 3000
3000*2=6000
Total 210000
Start up Cost
Rent 7500
7500*12=90000
Insurance Premium 20000
Sales Tax 60000
Trade license 10000
Furniture 35000
Total 215000
Marketing 210000
Telephone Connection 36000
(Internet Connection)
Total 901000
PROFIT AND SALES FORECAST
Sales 2009 2010 2011
Customers 2000 3000 4000
Revenue 400000 600000 700000
Expenditure 901000 589000 635000
Net Profit -507000 11000 65000
Net Profit/Sales -127% 3.5% 16%
Monday, May 11, 2009
Friday, May 1, 2009
Reasons For Putting SME out of Business
Hi
At this time I am working with a startup company and I found these problems that my company is phasing .With this blog I want to communicate to all new entrepreneurs that they should avoid these circumstances in their new business.
Focus Entrepreneurs must have clean and clear focus i.e they should know what they want to achieve and where they want to see his/her organization after five years.
Information Entrepreneurs do not emphasize on market research and do not count who all are their competitors, what customers wanted facilities that are not given by the existing companies so they must do market research before entering into market
Joint Venture At the starting if organization signed a joint venture with the stabilized organization than at the starting they can create a name in the market and can grow with full of colors
Marketing and Advertisement At the starting entrepreneurs think advertisement and marketing will not benefit much but it is necessary tool to make impact in business so they should invest in marketing and advertisement to get good return
CRM If a customer comes in the new store and employees do not behave properly with them properly and do not give discounts or offers to them may be next time they will go to their old store so it should be avoided.
Training If the employees are not having full knowledge about what they are selling than it is hard to get to the customer as they will not be able to fulfill customer’s demands so they should be given proper training to them.
Finance Entrepreneurs do not have full details and maintain their Balance sheets, Sales tax records, License, Insurance than in the future they would face problem so they should maintain all ledgers and their Finance Reports.
Profit rather than Sustaining Entrepreneurs in the starting emphasize mainly on small profit rather than creating value for customer and retain the customer permanent member it should be avoided so create value for customers
So new entrepreneurs comes in business with broad mind rather than narrow mind
THINK BIG GET BIG
At this time I am working with a startup company and I found these problems that my company is phasing .With this blog I want to communicate to all new entrepreneurs that they should avoid these circumstances in their new business.
Focus Entrepreneurs must have clean and clear focus i.e they should know what they want to achieve and where they want to see his/her organization after five years.
Information Entrepreneurs do not emphasize on market research and do not count who all are their competitors, what customers wanted facilities that are not given by the existing companies so they must do market research before entering into market
Joint Venture At the starting if organization signed a joint venture with the stabilized organization than at the starting they can create a name in the market and can grow with full of colors
Marketing and Advertisement At the starting entrepreneurs think advertisement and marketing will not benefit much but it is necessary tool to make impact in business so they should invest in marketing and advertisement to get good return
CRM If a customer comes in the new store and employees do not behave properly with them properly and do not give discounts or offers to them may be next time they will go to their old store so it should be avoided.
Training If the employees are not having full knowledge about what they are selling than it is hard to get to the customer as they will not be able to fulfill customer’s demands so they should be given proper training to them.
Finance Entrepreneurs do not have full details and maintain their Balance sheets, Sales tax records, License, Insurance than in the future they would face problem so they should maintain all ledgers and their Finance Reports.
Profit rather than Sustaining Entrepreneurs in the starting emphasize mainly on small profit rather than creating value for customer and retain the customer permanent member it should be avoided so create value for customers
So new entrepreneurs comes in business with broad mind rather than narrow mind
THINK BIG GET BIG
Monday, April 27, 2009
Business Plan For Water Tank Store
Sanjay wants to open his(SAM) store where different types of equipments are available for converting tap water into good and healthy drinking water.
Executive Summary
Today in every family approximately 50% of the members are suffering from water borne diseases because of which most of the families started avoiding tap water and using different types of water filter equipments but existing stores are having very less choices in the water filter equipments
In city like ABC there are approx 20000 families which are using filtered water and approx 40000 families still in dilemma which water purifying equipments they should use or try .So our company will give them different choice in equipment and also good knowledge about the products which we will going to import from different cities, states which are good but due to distance they are not able to reach to ABC and we are opening our online portal by the help of which people can order online and free home delivery .The growth rate will be always in inclination and approx store will be able to make profit of $10000 within 6 months
Mission
The mission of SAM store is
->To give customers choices among the different water filters available in the market
->To give customers full technical support and also free home delivery
-> Focus on customers seasonal needs. (like in Summer)
->Online Portal is also available to order online and free assistance from experts.
Keys to Success
SAM store will get success in city ABC because of the following reasons -:
Location
First is the location SAM store is present in the centre of the city and accessible from all the places .The idea is quite new no other store is providing these types of facilities. Most important here the tap water is not good and water borne disease are increasing so people are inclining more towards filtered water
Seasonal Products
In this store we will give different products with some different schemes that will benefit store as well as customers and availabling these products at competitive prices
In Store Expertise
Store will hire experts from the companies who are having good technical knowledge as well as good behaviour that will definately help the store in taking over the market as much as possible
Company Overview
Sam store is offering different services to its customers and trying different approaches to cover market as much as possible .It provides different water filtering equipments, water tanks, RO water, water cans of different companies which are best in country and also good assistance to its customers i.e satisfying customers at every point and store expect that they will be able to make high profits within 6 months.
Company Ownership
Sam Sore is owned by Mr Sanjay Agarwal
Start Up Summary
The Start up cost of Sam Store will consist primarily of display and inventory.
Mr. Sanjay Agarwal wants to invest $ 80,000.
Start Up
Requirements 1000
Legal 0
Stationary 0
Brochures 0
Consultants 0
Hiring 20000
Insurance 0
Rent 3000
Advertising 0
Display Set up 5000
Start Up Inventory50000
Total Expenses 79000
Start Up Assets Needed
Cash Balance on Starting Date 121000
Other Short Term Assets 0
Total Short Term Assets 121000
Long Term Assets 30000
Total Assets 151000
Total Requirements 230000
FUNDING
Mr Sanjay Agarwal 80000
Silent Partner 0
Other 0
Total 80000
Long Term Liabilities 150000
Loss at start up 79000
Total Capital 1000
Total Capital and Liabilities 150000
PRODUCTS
Sam Store will offer some products in its store throughout the year and some are seasonal are as follows
RO WATER CANS PERMANENT
WATER FILTER(AV) PERMANENT
WATER FILTER(BV) PERMANENT
WATER FILTER(CV) PERMANENT
WATER FILTER(CV) PERMANENT
WATER TANK 200 Litre PERMANENT
WATER TANK 100 litre PERMANENT
WATER TANK 500 Litre PERMANENT
WATER TANK 1000 Litre PERMANENT
ICE CREAM CANS TEMPORARY
ICE CREAM BRICKS TEMPORARY
Market Analysis Summary
In city ABC there are very less number of these types of stores which are providing such facilities under a single shed and also the stores which are available here are not having so much of varities available in their stores and also they do not provide home delivery and different schemes during the different seasons.
Market Segmentation
SAM Store will focus mainly on these Customers
Private and Public Students Hostels
Societies
Areas prone to water borne diseasesSchools and Colleges
Hotels and Restaurants
Strategy and Implementation Summary
SAM Store will conduct presentations and dramas which will be played and displayed in different societies, schools, colleges and offices awaring the public about the water borne diseases and then promoting our brand which will be helpful in safe drinking water this will give our store free public relation or we can say publicity which will definitely help the store in getting success and it will also fulfill our social responsibility
Competition
Location
Seasonal Products
Lot of varities are available
Good reputation
Social Responsible
Free Home Delivery
Good Technical Staff
Sales Strategy
Sales strategy is first to create a customer full fill all his needs at as low cost as possible generate leads from him and create new customers by the help of this customers or people of city will have confidence in store and will take over large part of the market as soon as possible and also providing the product that are available with other stores at a very competitive prices
Sales Forecast
2009 approx sales will be of 12000
2010 approx sales will be of 17000
2011 approx sales will be of 25000
Management Summary
Mr. Sanjay Agarwal is an exellent supervisor and will be able to organize his team quite easily and finely
Personal Plan
Sam store will have these members in his store
Manager
Asst Manager
Checkers
Accountant
Supervisor
Technical Staff
Low Grade
FINANCIAL PLAN
This is the Financial Plan of Sam store
Human Capital (staffing): [All assume full-time employment unless noted]
· Management $25,000-$30,000 annual salary
· Part-Time Miscellaneous Staff (4): $10.00 hourly pay
· Fringe: 15% = Approx. additional $4500 annually
Supplies:
· Fresh Water Prep Equipment: $3,000
· Labels and Signage: $1,500
· Seasonal and Theme Schemes: $2,000
· Display Fixtures and Props: $6,500
· Foundations, Elevations, Tables: $7,500
Other:
· Store Rental: $2,000/month ($24,000/year)
· Storage and Transport: $2,500
· Packaging: $5,000
· Administrative & Operations Costs (including website set-up): $7,500
· Advertising: $3,000
· Publications (menus, flyers, business cards, etc): $2,500
Summary
SAM store will provide different varities of water purifying equipments and also better than competitors and having bright prospects in future as well as it will definitely will become No 1 store within short span of 3 to 4 year and also will make huge amount of profit
Executive Summary
Today in every family approximately 50% of the members are suffering from water borne diseases because of which most of the families started avoiding tap water and using different types of water filter equipments but existing stores are having very less choices in the water filter equipments
In city like ABC there are approx 20000 families which are using filtered water and approx 40000 families still in dilemma which water purifying equipments they should use or try .So our company will give them different choice in equipment and also good knowledge about the products which we will going to import from different cities, states which are good but due to distance they are not able to reach to ABC and we are opening our online portal by the help of which people can order online and free home delivery .The growth rate will be always in inclination and approx store will be able to make profit of $10000 within 6 months
Mission
The mission of SAM store is
->To give customers choices among the different water filters available in the market
->To give customers full technical support and also free home delivery
-> Focus on customers seasonal needs. (like in Summer)
->Online Portal is also available to order online and free assistance from experts.
Keys to Success
SAM store will get success in city ABC because of the following reasons -:
Location
First is the location SAM store is present in the centre of the city and accessible from all the places .The idea is quite new no other store is providing these types of facilities. Most important here the tap water is not good and water borne disease are increasing so people are inclining more towards filtered water
Seasonal Products
In this store we will give different products with some different schemes that will benefit store as well as customers and availabling these products at competitive prices
In Store Expertise
Store will hire experts from the companies who are having good technical knowledge as well as good behaviour that will definately help the store in taking over the market as much as possible
Company Overview
Sam store is offering different services to its customers and trying different approaches to cover market as much as possible .It provides different water filtering equipments, water tanks, RO water, water cans of different companies which are best in country and also good assistance to its customers i.e satisfying customers at every point and store expect that they will be able to make high profits within 6 months.
Company Ownership
Sam Sore is owned by Mr Sanjay Agarwal
Start Up Summary
The Start up cost of Sam Store will consist primarily of display and inventory.
Mr. Sanjay Agarwal wants to invest $ 80,000.
Start Up
Requirements 1000
Legal 0
Stationary 0
Brochures 0
Consultants 0
Hiring 20000
Insurance 0
Rent 3000
Advertising 0
Display Set up 5000
Start Up Inventory50000
Total Expenses 79000
Start Up Assets Needed
Cash Balance on Starting Date 121000
Other Short Term Assets 0
Total Short Term Assets 121000
Long Term Assets 30000
Total Assets 151000
Total Requirements 230000
FUNDING
Mr Sanjay Agarwal 80000
Silent Partner 0
Other 0
Total 80000
Long Term Liabilities 150000
Loss at start up 79000
Total Capital 1000
Total Capital and Liabilities 150000
PRODUCTS
Sam Store will offer some products in its store throughout the year and some are seasonal are as follows
RO WATER CANS PERMANENT
WATER FILTER(AV) PERMANENT
WATER FILTER(BV) PERMANENT
WATER FILTER(CV) PERMANENT
WATER FILTER(CV) PERMANENT
WATER TANK 200 Litre PERMANENT
WATER TANK 100 litre PERMANENT
WATER TANK 500 Litre PERMANENT
WATER TANK 1000 Litre PERMANENT
ICE CREAM CANS TEMPORARY
ICE CREAM BRICKS TEMPORARY
Market Analysis Summary
In city ABC there are very less number of these types of stores which are providing such facilities under a single shed and also the stores which are available here are not having so much of varities available in their stores and also they do not provide home delivery and different schemes during the different seasons.
Market Segmentation
SAM Store will focus mainly on these Customers
Private and Public Students Hostels
Societies
Areas prone to water borne diseasesSchools and Colleges
Hotels and Restaurants
Strategy and Implementation Summary
SAM Store will conduct presentations and dramas which will be played and displayed in different societies, schools, colleges and offices awaring the public about the water borne diseases and then promoting our brand which will be helpful in safe drinking water this will give our store free public relation or we can say publicity which will definitely help the store in getting success and it will also fulfill our social responsibility
Competition
Location
Seasonal Products
Lot of varities are available
Good reputation
Social Responsible
Free Home Delivery
Good Technical Staff
Sales Strategy
Sales strategy is first to create a customer full fill all his needs at as low cost as possible generate leads from him and create new customers by the help of this customers or people of city will have confidence in store and will take over large part of the market as soon as possible and also providing the product that are available with other stores at a very competitive prices
Sales Forecast
2009 approx sales will be of 12000
2010 approx sales will be of 17000
2011 approx sales will be of 25000
Management Summary
Mr. Sanjay Agarwal is an exellent supervisor and will be able to organize his team quite easily and finely
Personal Plan
Sam store will have these members in his store
Manager
Asst Manager
Checkers
Accountant
Supervisor
Technical Staff
Low Grade
FINANCIAL PLAN
This is the Financial Plan of Sam store
Human Capital (staffing): [All assume full-time employment unless noted]
· Management $25,000-$30,000 annual salary
· Part-Time Miscellaneous Staff (4): $10.00 hourly pay
· Fringe: 15% = Approx. additional $4500 annually
Supplies:
· Fresh Water Prep Equipment: $3,000
· Labels and Signage: $1,500
· Seasonal and Theme Schemes: $2,000
· Display Fixtures and Props: $6,500
· Foundations, Elevations, Tables: $7,500
Other:
· Store Rental: $2,000/month ($24,000/year)
· Storage and Transport: $2,500
· Packaging: $5,000
· Administrative & Operations Costs (including website set-up): $7,500
· Advertising: $3,000
· Publications (menus, flyers, business cards, etc): $2,500
Summary
SAM store will provide different varities of water purifying equipments and also better than competitors and having bright prospects in future as well as it will definitely will become No 1 store within short span of 3 to 4 year and also will make huge amount of profit
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