Business Plan For Water Tank Store

Sanjay wants to open his(SAM) store where different types of equipments are available for converting tap water into good and healthy drinking water.

Executive Summary

Today in every family approximately 50% of the members are suffering from water borne diseases because of which most of the families started avoiding tap water and using different types of water filter equipments but existing stores are having very less choices in the water filter equipments

In city like ABC there are approx 20000 families which are using filtered water and approx 40000 families still in dilemma which water purifying equipments they should use or try .So our company will give them different choice in equipment and also good knowledge about the products which we will going to import from different cities, states which are good but due to distance they are not able to reach to ABC and we are opening our online portal by the help of which people can order online and free home delivery .The growth rate will be always in inclination and approx store will be able to make profit of $10000 within 6 months


Mission

The mission of SAM store is

->To give customers choices among the different water filters available in the market
->To give customers full technical support and also free home delivery
-> Focus on customers seasonal needs. (like in Summer)
->Online Portal is also available to order online and free assistance from experts.



Keys to Success

SAM store will get success in city ABC because of the following reasons -:

Location
First is the location SAM store is present in the centre of the city and accessible from all the places .The idea is quite new no other store is providing these types of facilities. Most important here the tap water is not good and water borne disease are increasing so people are inclining more towards filtered water

Seasonal Products
In this store we will give different products with some different schemes that will benefit store as well as customers and availabling these products at competitive prices

In Store Expertise
Store will hire experts from the companies who are having good technical knowledge as well as good behaviour that will definately help the store in taking over the market as much as possible



Company Overview

Sam store is offering different services to its customers and trying different approaches to cover market as much as possible .It provides different water filtering equipments, water tanks, RO water, water cans of different companies which are best in country and also good assistance to its customers i.e satisfying customers at every point and store expect that they will be able to make high profits within 6 months.


Company Ownership

Sam Sore is owned by Mr Sanjay Agarwal



Start Up Summary

The Start up cost of Sam Store will consist primarily of display and inventory.
Mr. Sanjay Agarwal wants to invest $ 80,000.


Start Up
Requirements 1000

Legal 0

Stationary 0

Brochures 0

Consultants 0

Hiring 20000

Insurance 0

Rent 3000

Advertising 0

Display Set up 5000

Start Up Inventory50000

Total Expenses 79000

Start Up Assets Needed
Cash Balance on Starting Date 121000

Other Short Term Assets 0

Total Short Term Assets 121000

Long Term Assets 30000

Total Assets 151000

Total Requirements 230000

FUNDING
Mr Sanjay Agarwal 80000

Silent Partner 0

Other 0

Total 80000

Long Term Liabilities 150000

Loss at start up 79000

Total Capital 1000

Total Capital and Liabilities 150000



PRODUCTS

Sam Store will offer some products in its store throughout the year and some are seasonal are as follows




RO WATER CANS PERMANENT
WATER FILTER(AV) PERMANENT
WATER FILTER(BV) PERMANENT
WATER FILTER(CV) PERMANENT
WATER FILTER(CV) PERMANENT
WATER TANK 200 Litre PERMANENT
WATER TANK 100 litre PERMANENT
WATER TANK 500 Litre PERMANENT
WATER TANK 1000 Litre PERMANENT
ICE CREAM CANS TEMPORARY
ICE CREAM BRICKS TEMPORARY



Market Analysis Summary

In city ABC there are very less number of these types of stores which are providing such facilities under a single shed and also the stores which are available here are not having so much of varities available in their stores and also they do not provide home delivery and different schemes during the different seasons.

Market Segmentation

SAM Store will focus mainly on these Customers

Private and Public Students Hostels
Societies
Areas prone to water borne diseasesSchools and Colleges
Hotels and Restaurants

Strategy and Implementation Summary

SAM Store will conduct presentations and dramas which will be played and displayed in different societies, schools, colleges and offices awaring the public about the water borne diseases and then promoting our brand which will be helpful in safe drinking water this will give our store free public relation or we can say publicity which will definitely help the store in getting success and it will also fulfill our social responsibility

Competition

Location
Seasonal Products
Lot of varities are available
Good reputation
Social Responsible
Free Home Delivery
Good Technical Staff

Sales Strategy

Sales strategy is first to create a customer full fill all his needs at as low cost as possible generate leads from him and create new customers by the help of this customers or people of city will have confidence in store and will take over large part of the market as soon as possible and also providing the product that are available with other stores at a very competitive prices

Sales Forecast

2009 approx sales will be of 12000
2010 approx sales will be of 17000
2011 approx sales will be of 25000

Management Summary

Mr. Sanjay Agarwal is an exellent supervisor and will be able to organize his team quite easily and finely

Personal Plan

Sam store will have these members in his store

Manager
Asst Manager
Checkers
Accountant
Supervisor
Technical Staff
Low Grade


FINANCIAL PLAN

This is the Financial Plan of Sam store

Human Capital (staffing): [All assume full-time employment unless noted]

· Management $25,000-$30,000 annual salary
· Part-Time Miscellaneous Staff (4): $10.00 hourly pay
· Fringe: 15% = Approx. additional $4500 annually
Supplies:
· Fresh Water Prep Equipment: $3,000
· Labels and Signage: $1,500
· Seasonal and Theme Schemes: $2,000
· Display Fixtures and Props: $6,500
· Foundations, Elevations, Tables: $7,500
Other:
· Store Rental: $2,000/month ($24,000/year)
· Storage and Transport: $2,500
· Packaging: $5,000
· Administrative & Operations Costs (including website set-up): $7,500
· Advertising: $3,000
· Publications (menus, flyers, business cards, etc): $2,500


Summary

SAM store will provide different varities of water purifying equipments and also better than competitors and having bright prospects in future as well as it will definitely will become No 1 store within short span of 3 to 4 year and also will make huge amount of profit